Plan your growth

Even when your business is already running, you regularly have to create an in-depth business plan with an accompanying marketing outline, that fully details how you'll develop your business in near future. Your plan should clearly state your mission, describe your target, establish the goals, and set deadlines. It shouldn't be giant, maybe only the milestones, but the point of the business plan is to foresee the upcoming challenges. And don't forget about the numbers! The most important part is to calculate everything in details, always overestimating expenses and underestimating revenues, that's how you'll make yourself best prepared. You may use this convenient template for your own Business Plan.

Also, one of the most important milestones of a business plan is planning your profit margin, which is calculated as net income divided by revenue, or net profits divided by sales. You can increase it by either setting higher prices or lower the net cost of the services that you perform. The best way to reduce the net cost of a lash extension procedure is to find a wholesale supplier who will provide you with all the necessary products giving you a good discount. And pricing is a hell of a long story, and I'd better tell you more about it in my next letters ;)

In general, a business plan is not just a formal document, it is a guide to a direct action. Once you have defined the objective for a year, you may divide them into several stages, plan thoroughly every month or even every week. The main thing is not to forget to compare the expected figures to the real ones from time to time, analyzing the whole situation and as a conclusion specifying how you will increase the business efficiency.

Expand a team

I hope you already don't do everything on your own and have a reliable team, but the company's growth almost always involves the delegation of an increasing number of tasks. Only the Shiva God had several hands, we all have only two of them, and there are still 24 hours in a day, so we have to focus on the strategic planning, not trying to be at the same time a boss, a sales manager, a designer, and a janitor.

The easiest way to understand what you should delegate is to make a table with a list of all the things that you do every day. Do not forget to write there in even the smallest and even seeming stupid ones: for example, buying cookies to the office or making documents for the accountant. As a rule, these very insignificant small things take the majority of the time. Then think a little and write in front of every line, which responsibility you would delegate to someone, and which ones are only for you. It is important to understand which task requires your qualification, and which are the parts of ordinary routine and can be delegated to another person after a quick training.

Remember — time is money, and your time as belonging to a business person is precious. So, include your future staff's salary into your business plan ;)

Work on your brand

That's the way how you present your work to your clients. Modesty is appropriate in a personal relationship while doing a business you have to claim your advantages out loud. But that should not be just words, you have to show that you strive for beauty and quality in every single detail, starting from your logo and ending with the color of the pillows in your salon.

Hire a designer, maybe a freelancer; don't be afraid to ask their full portfolio to see if your visions are similar, otherwise no matter how good the designer is, you won't be satisfied with the results. My favorite team is Smart Beauty Agency, they are true specialists in working with beauty salons and beauty shops, offering a full set of services: logos, business cards, ad banners, websites, social media marketing, contextual advertising, etc.

Define your marketing strategy

Speaking of marketing: don't forget about advertising! It's not enough to wrap your business in a beautiful cover, you have to make people know about your existence! Don't underestimate the power of Internet: I bet your clients spend more time checking Instagram or Facebook than watching TV or reading magazines, so you may hit your target audience by frequent usage of the social media. But use it smart and don't forget about the quality of the content, because your whole business will be judged by the quality of the pictures and texts you post, so I suggest that you should hire people for this also.

Use all possible channels and ways of providing everyone with the information. You will understand that it is enough when the number of clients will exceed the amount of them to be served during your working hours. Then you will have to think of the optimization of your work, but never of reducing the information, you spread of yourself.

Keep the right mindset

And the last but not least: stay positive! No matter how many problems you face, keep the positive mindset and believe in what you do, surround yourself with nice people and don't forget to give yourself breaks from time to time, to make a new breath and go on conquering the beauty world!

Everyone happens to have periods of stagnation, failures and bad mood. But it is always easier to cope with all the difficulties while keeping the strong achievement motivation. You are able to do it, you are strong, you are getting closer to the success every day, you are learning and developing, you are searching for the people who help you with your complicated task. Encourage yourself and others around you, stay positive despite all the difficulties and just solve them. Looking closer – there are no problems at all – they are the tasks you are now able to work on ;

Stay tuned for more useful tips from me in the next letters! In the following letters I will pay more attention to the details of marketing process related to lash salon business!

You have received this message because you have a subscription for Canny store news. This message was sent to hello@mysite.com

You can unsubscribe from this letter anytime here